Diplomatic Residential Compounds > News > Company news > Sanlitun DRC Organizes Bank of China E-Community App Promotion in North Compound

Sanlitun DRC Organizes Bank of China E-Community App Promotion in North Compound
2017-10-31

Though Sanlitun DRC is consisted of the South and North Compounds with the Property Management located in the former, there is never lack of attention for the residents in the latter. Despite of the difficulties brought about by the distance in between, through well coordinated moves, high rates of customer satisfaction and occupancy have been in existence for years. Along with the increasing promotional efforts for the Bank of China E-Community App, the Property Management organized a targeted promotional event to offer the convenience to the tenants in the North, on 8 September 2017.

It was found that the Bank of China E-Community App subscription rate of residents in the North is nearly 10 percent lower than in the South, basing on the result of a customer subscription analysis. Due to the gap with the Property Management, the tenants in the North seldom visit the South and thus had limited access to the promotional events despite all events are intended to cover both. In the light of the constraint, the Property Management decided to hold the latest event in the North to make the App wider known. Nonetheless, the venue could not be settled until several rounds of discussions, taking into account factors like the ongoing projects of the heating pipeline replacement and Building 2 façade renovation, vehicular-pedestrian traffic as well as safety, among others. 

Having about the same number of tenants, the North boasts a higher rate of long-term occupancy comprised of international diplomatic community in Beijing. Basing on the characteristics of the tenancy and preliminary discussions, the Property Management made a plan of the formula and program that would be of interest to the tenants. To achieve the best possible result, tremendous efforts were made in the preparatory publicity by sending paper and e-mail invites to each and every doorstep and home. Apparently thrilled by the announcement, numerous tenants decided to attend. 

On the day of the event, following 2 hours of preparations and arrangements, a previously empty ground was converted into a booming market place that attracted a large crowd of spectators. All Property Management employees took part in the event to show the residents how to sign up to the App, informing them about the structure and how to make the best use of it. Highly interested, the tenants embraced the newly added online service with open arms. The stalls of the neighborhood shops were arranged in a straight line for the spectators to stroll about amid the aromas of steaming tea and bouquets of fresh flowers. The stall attendants offered free tasting of a wide range of “organic” veggies, fruits, snacks and drinks, such as pizza and beer. The youngsters in the compound were proved to be the happiest, as they didn’t have to go to the South to have fun with the bouncy castle this time.

This first-ever customer reach-out event in the North was highly appreciated and acclaimed, as some tenants took their families to visit it for a second time. The event and activities brought the customers much closer to the Property Management and offered a chance to learn about their comments and suggestions. Taking the opportunity, the Property Management made clarifications on the heating pipeline and Building 2 façade renovation projects that were underway for the tenants’ understanding and support. With consistent attention and efforts of the Property Management, the amenities and services in the North will be continuously improved to provide the tenants with better living and working conditions. 

As daylight began dimming, the event came to a close, nevertheless, not before it had provided plenty of food for thought to the Property Management, in addition to promoting the Bank of China App. With rapid rise of subscription to the online service, it will be a bigger blessing for the Northern residents, although the Property Management has to make a greater effort to move over the materials and personnel. All Property Management sections, including the Maintenance and Repair, Sanitation and Security, were involved but the result and customer satisfaction made the extra work all worthwhile.

When streetlights came on with the nightfall, the DRC began returning to its normal quietude whilst tacit progress for better living conditions would continue, just like always.

Taking this opportunity, we would like to give our heartiest thanks to the Information & Research Office for coordinating the Bank of China employees to participate and take care of the venue router.

\

\

\


Apartment
Contact us
hot line: (8610)-59792320
  (8610)-65328532(24hours)
fax: (8610)-65325249
  (8610)-65323911
sales calls: (8610)-65324849
  (8610)-65321611
  (8610)-65321835
  (8610)-65321027
  (8610)-65324670
live800Link.customerservice
live chat